Wednesday, March 6

9:00 am - 9:30 am

Amber Mac

Relentless Adaptation Speaker, Writer
Fast Company

In this presentation, Amber Mac will share how AI is going to change the way we live, work, and play over the next few years. Using the latest research, engaging visuals, and practical examples, she will take audience members on a 24-hour journey to a day in 2025 to share the real-life impact that this technology will have on everything—from the way we manage work (e.g., business automation), to the way we manage our health (e.g., cancer detection), to the way we manage transportation (e.g., autonomous vehicles). For companies, the stakes are high. For example, Accenture just released a study revealing that businesses that successfully apply AI could increase profitability by an average of 38 percent by 2035. While many speakers talk about the impact of artificial intelligence, Amber will show attendees who are just starting to learn about this technology why and how they need to adapt to the AI revolution today.

About Amber Mac

Amber Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2007, she launched her own digital media agency. The company’s first client was world-renowned business coach Tony Robbins. Since then, their client list also includes Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.

Her expertise includes business innovation, Internet of things, online safety, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. Earlier in 2018, DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio and has more than two million social media followers online.


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